This year, we’ll be bringing together thought-leaders and discipline experts to talk about the current neuroscience meme that’s become ubiquitous…from neuromarketing, to neurolaw to…..neuroX. The deep question for our audience and speakers will be simply: how much of this stuff has substance? What’s hype? What’s not?
The context for the neuroscience meme extends from the concussion problem that the NFL may or may not have all the way to the promised replacement of the polygraph by the fMRI machine. Simply put, neuroscience occupies a central piece of the cultural zeitgeist in a way that it never really has before. For many decision-makers, investors, and members of the intelligent lay-public the practicality of becoming “very smart” about this new meme will play an important role in real choices: do I allow my child to play American-style football? Should I listen to those ads for brain training on Pandora? Do I chose 100 dollars right now or 200 next week?
Our speakers will be outstanding…Caltech’s Antonio Rangel, MIT’s Aude Oliva, FT’s Gillian Tett, Jim Ecklund of the NFL players’ Mackey-White TBI Committee and Phil Rubin of the White House Office of Science and Technology Policy are among them….
We’ll convene on May 8-10 in George Mason’s Founder’s Hall….located conveniently proximal to the GMU/Virginia Square Metro Station on the Orange Line in Arlington. I’m looking forward to meeting many of our readers there.