On the danger of being oversold: NeuroX

I’ll simply note this morning that today’s NYT op-ed piece on interpersonal neuroscience is the latest case of the NeuroX fad–applying a neuroscience framework to any and all social issues. This sort of journalistic conceit is becoming noxious I think–neuroscience as a field is still young, lacks a full theoretical underpinning and is simply not ready to be the explainer-in-chief for all human/animal social phenomena.

The last time a nascent discipline got over-exposed like this was I think the overselling of Artificial Intelligence. It wasn’t good at all for that field.