Speaking directly

Today I spent a while on the phone with our public relations folks trying to put into words a concept that really, on reflection, was quite simple: the Krasnow Institute for Advanced Study is a national scientific gem and that’s evidenced everywhere, from our Nobel laureate scientific DNA to the way we win our scientific respect: competitively with the likes of Harvard, Yale and Caltech–not by our Washington connections.

Sometimes it’s better to just say what you have to say directly and not beat around the bush.